Privacy Policy

Brisbane Bears-Fitzroy Football Club Limited

Trading as the

Brisbane Lions Australian Football Club

Privacy Policy

1. Protecting Privacy

Your privacy is important to the Brisbane Bears-Fitzroy Football Club Limited Trading as the Brisbane Lions Australian Football Club (BLAFC). This privacy policy provides information about the personal information that BLAFC collect and the ways in which BLAFC may use, hold and disclose this personal information.

2. Privacy Policy

This policy describes the way BLAFC collect, hold and disclose personal information. Personal information is information that identifies you or could identify you. BLAFC are subject to the Privacy Act 1988 (Cth), including the Australian Privacy Principles. BLAFC may vary this policy from time to time.

Protecting personal information is fundamental to BLAFC’s relationship with supporters, employees and players. All personal information received in connection with a BLAFC product or service, or in the conduct of BLAFC’s business, is therefore treated seriously, having regard to BLAFC Clubs’ legal obligations.

3. Accessing refers to BLAFC website with its top-level domain located at, all related sub-domains and any other website (including the website) which provides a BLAFC product, service or related product or service. You need not disclose your identity to BLAFC in order to visit or, except where personal information is voluntarily supplied, however BLAFC internet server may automatically record details about any computer used to access the website (such as the IP address, domain name and browser type), the date and time of access, and details of the information downloaded. This information is used for internal statistical purposes and to improve and


BLAFC may use “cookies” on its websites. A cookie is a small text file that may place on your computer. Usually, cookies are used as a means for our websites to remember your preferences and are thus designed to improve your website experience. Cookies may collect and store personal information about you.

You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is sent. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences.

If you disable the use of cookies on your web browser or remove or reject specific cookies from our website or linked sites then you may not be able to gain access to all of the content and facilities on BLAFC websites.

Website Analytics

When you visit and browse BLAFC websites, our website host and some third party service providers may collect information for statistical, reporting and maintenance purposes.

Subject to the terms of this privacy policy, this information is used to administer and improve the performance of the websites and will not be used to identify you. The information may include:

  • the number of users visiting our website and the number of pages viewed;
  • the date, time and duration of a visit;
  • visiting patterns of individuals accessing the websites;
  • the IP address of your computer; and
  • the path taken through our website.

BLAFC use website analytic services to help analyse how you use the websites (Website Analytics). Website Analytics generate statistical and other information about website use by means including but not limited to cookies which are stored on users’ computers. The information generated is used to create reports about the use of AFL Online. Our third party providers of these services may store this information. BLAFC will not (and will not allow any third party to) use Website Analytics to track or to collect any personally identifiable information of visitors to their websites. BLAFC will not associate any data gathered from its websites with any personally identifying information from any source as part of the use of Website Analytics.

The BLAFC treat personal information that may be obtained through cookies and any other information supplied to us (for example if you send us an email) in accordance with this privacy policy.

4. Information Collected

Generally, BLAFC collect personal information directly from your use of its website and any registration you make to receive information, including via email. The personal information which the BLAFC collect and hold includes:

your name, address, email address, gender, occupation, contact information;

  • information about dealings with us, including membership history, and subscriptions for services;
  • your AFL game attendance history where you purchase a ticket or use your Club membership to obtain entry into a venue;
  • your IP address and geolocation; and
  • information derived from the use of “cookies”.

In addition, you may also provide to us and we may collect and hold additional personal information, such as:

  • your credit card information; and
  • details of the items ordered or purchased from us.

By providing BLAFC with personal information, you consent to that information being collected, used, disclosed and stored in accordance with this Privacy Policy.

If you do not give personal information to BLAFC, it may affect the ability of BLAFC to provide you with products and/or services.

Where we engage with you multiple times over a short period in relation to the same matter, we may not provide you with a separate notice about privacy each time we engage with you.

5. Information from Third Parties

During the course of business, BLAFC may also collect personal information that is given to them by a third party (for example, a corporate partner of BLAFC or information that is on a publicly maintained record). This information forms part of the personal information described in this policy. BLAFC will not intentionally solicit personal information that is unintentionally disclosed.

6. Storage of Personal Information

Wherever reasonably practicable, BLAFC will store personal information on data servers that are owned and controlled by the BLAFC and are located within the geographical borders of Australia. However, some of your personal information may be transferred, stored, processed, used or disclosed overseas by BLAFC, or by BLAFC’s third party service providers. In particular, as at the date this privacy policy was most recently updated, your personal information may be disclosed to recipients in the USA and other countries from time to time.

This may happen if our service providers are located overseas, or if transactions, information, services or products have an overseas connection. Where such parties are located overseas, you may have rights to enforce such parties’ compliance with applicable data protection laws, but you may not have recourse against those parties under the Australian Privacy Act in relation to how those parties treat your personal information.

You agree to the disclosure and use of such personal information in accordance with this privacy policy, and consent to its disclosure overseas and its use by third parties, including our service providers, in the USA and such other countries in which those parties or their computer systems may be located from time to time, where it may be used solely for the purposes described in this privacy policy, without us being responsible for such use (or for any breach).

7. Use & Disclosure of Personal Information

BLAFC collects, holds, uses and discloses your personal information for purposes including, without limitation:

  • to verify your identity;
  • to improve its websites;
  • to provide products and services to you, to manage and account for the products and services, and to improve the products and services;
  • to manage its relationship(s) with you;
  • to provide you with information about events, products and/or services that may interest you;
  • to facilitate the internal business operations of BLAFC ;
  • to promote and market events, products or services;
  • to enable corporate partners and sponsors of BLAFC to market and promote their products and services to you; and
  • to our third party service providers in connection with any of the above.

BLAFC may also disclose personal information where it is otherwise permitted to do so by law.

Where you provide your personal information directly to us, although it may be disclosed to the AFL, that personal information will not ordinarily be shared with a different AFL Club. However, there may be some circumstances where this personal information is shared between AFL Clubs. For example, if in a transaction you purchase merchandise relating to two AFL Clubs, that transaction may be disclosed to both AFL Clubs.

You consent to the BLAFC using your personal Information for sending you information, including promotional material, about BLAFC or products and services, as well as the products and services of third parties, now and in the future. You also consent to us sending you such information by means of direct mail, email, SMS and MMS messages. You can contact us using the contact details specified in paragraph 9 if you do not want to receive marketing information from us.

BLAFC do not otherwise disclose personal information without your permission, unless the disclosure is:

  • in accordance with this privacy policy or any agreement you enter into with us; or
  • required or authorised by law, including without limitation the Australian Privacy Principles under the Privacy Act 1988 (Cth).

8. Information Security

BLAFC will take reasonable steps to protect all personal information within their direct control from misuse, interference, loss, unauthorised access, modification or disclosure. BLAFC will take reasonable steps to hold information securely in electronic or physical form in access controlled premises or in electronic databases requiring logins and passwords.

9. Contacting BLAFC Regarding Access & Correction and Privacy Complaints

An individual may:

request access to and seek the correction of their personal information held by the BLAFC at any time;

  • make a complaint in relation to a breach of privacy; or
  • submit a query or concern about this privacy policy or BLAFC or AFL Clubs’ information handling processes,

by contacting the AFL’s Privacy Officer by email at


You will be required to provide proof of identity in order to obtain access to your personal information. BLAFC may charge a fee where access is provided. BLAFC may refuse to provide access if permitted to do so by law. BLAFC aims to provide access to your personal information within 30 days of a valid request.


At all times, privacy complaints:

  • will be treated seriously;
  • will be dealt with promptly;
  • will be dealt with in a confidential manner; and
  • will not affect your existing obligations or affect the commercial arrangements between you and BLAFC.

The Privacy Officer will commence an investigation into your complaint. You will be informed of the outcome of your complaint within a reasonable period of time following completion of the investigation

Brisbane Bears-Fitzroy Football Club Ltd

Trading as Brisbane Lions Australian Football Club

Level 5, 812 Stanley Street

Woolloongabba QLD 4102

ABN 43 054 263 473

Ph. 07 3335 1777

Fax 07 3217 4905

PO Box 1535

Coorparoo DC QLD 4151

Ph. 07 3457 2100

Updated 3 March 2014